API Foils has announced the North American release of an enhanced hot-stamping metallic foil product line, the MV-Plus Series, bringing outstanding luster and high-speed performance to the marketplace along with the economics needed to compete in today’s competitive market. The MV-Plus Series is a versatile, compelling option for brands seeking aesthetic appeal, as it is designed to be cleaner, more broadly applicable, and usable with a greater number of inks than alternative technologies. The company says it exhibits excellent brightness and heat resistance, good adhesion over a wide range of substrates, wide-ranging area capability on coated stock, and over-printability when used in conjunction with ink systems designed for plastic adhesion.

“With roots going back as far as 1746, API Group is intimately familiar with the changing needs of the printing industry,” explains Chuck Hardy, vice president of sales NA. “That close understanding of the industry is what led to our refinement and expansion of our MV-Plus hot-stamping foil product to North America. We are committed to providing brands, and the print professionals who serve them, with the most versatile, high-performance products to meet their needs, and MV-Plus does just that.”

The MV-Plus Series of products is recommended for use with coated and uncoated paper and board, as well as coated and treated films. Available in a range of bright, satin and matte silvers and golds, typical product applications for MV-Plus include cartons, publishing materials and labels. API says use of MV-Plus hot-stamping metallic foils comes with a host of benefits, including faster run speeds than similar products, clean converting results, availability in 13 colors, color matching upon request, approved for use on a wide range of printing and stamping presses, including rotary, excellent definition in fine- to medium-detail applications, and continual product enhancement.